Campaign
Link Creator

This will usually be your own website. It could be the homepage, or it could be a page on your website.
It should always start http:// or https://.

For instance:

https://www.mywebsite.com
https://www.mywebsite.com/products/my-product.html

UTM Medium refers to the channel of the marketing activity as a broad grouping. Wherever possible you should pick an existing channel as opposed to 'Other'. If you think a marketing channel is not listed please contact support@ringside.ai and we'll look to add it.

Definitions:

Affiliates:A link placed on an affiliate's websiteDirect Mail:A link placed in direct mail (usually via a QR code or 'short url', that forwards to the URL with parameters, rather than printing the entire URL with paramemters for someone to type!)Display:A banner advertisment (usually through programmatic or real time bidding)Email:A link placed in an emailInfluencer:A link from an influencerOffline:Any links in above the link activity (out of home, store, print, etc - again, usually via a QR code or 'short url')Organic Shopping:A shopping feed link (that's not paid or promoted)Organic Social:A link shared via a social media website (that's not paid or promoted)Organic Video:A link shared via a tube/video site (that's not paid or promoted)Paid Search:A link shared by any search engine paid activityPaid Shopping:A shopping feed link that's paid or promotedPaid Social:A link shared via a social media that's paid or promotedPaid Video:A link shared via a tube/video site that's paid or promotedPartner:A link on a partner website (usually via a structured deal rather than an affiliate)Push Notification:A link shared via push notificationsReferral:A link on an external website that doesn't fall into any other channel (not search, social, video, partner, affiliate, etc).Other:This is a catch all when existing channels do not apply

UTM Source should be seen as the sub-category or further explanation of the medium. For example:

If the Medium was Paid Search this could be Google, Microsoft, etc.
If the Medium was Organic Social this could be Facebook, Twitter, etc.
If the Medium was Email this could be MailChimp, Klaviyo, or if sending an email to a person manually (ie one to one), Manual, etc.

UTM Campaign is the campaign name for the marketing activity.

Generally you would know this based on the marketing campaign you're working on. For instance, it could be Mattress offers.

Should this be a one off link, you should think about using something here that could 'group' this, or similar marketing activity later. For instance, if you sent a lot of 'follow up' emails to sales calls, you could use something like Follow up stage X.

UTM Content is the sub categorisation of a Campaign.

In a paid campaign this would usually be Ad Group or Ad Set, for instance Q1 discounts.
If this was a link in an email it would generally be the position of the link, Header, or Product block, for instance.

UTM Term is the keyword or ad in paid activity. For instance it could be Buy discount mattress, or Coffee grinders.

In an email, this could be the specific link that's being clicked. For instance, if your email containted links to a number of different products, your term could be the product name, Acme Coffee Master, or Dynamic position 1 for instance.

If this link is going to a single person (perhaps in a manually sent email), and this customer has an ID that's used internally (perhaps their lead ID, or customer number) you should include it here.

This will help Ringside understand the customer has interacted with the email (clicked on a link that's brought them to your website) and it can be placed into a user's journey.

Please note, Ringside does not accept or store PII and this should not be used here. This includes names, email addresses, telephone numbers - or anything else that could personally identify someone.

Adding a sales or agent ID can help us identify the original source of (or in this case the person who posted) the link.

Perhaps you are a car salesman and post a link on numerous message boards for a car your garage has for sale. By adding the UTM parameters and your agent ID, if the car is subsequently sold, Ringside can correctly attribute you the agent as the source of the sale along with the message board link that drove the initial interest.