In 2019, after exiting a start-up, I returned to consulting on analytics, attribution, and all things marketing. Back in the field, I faced familiar frustrations: exporting data, pivot tables, poor implementations, and terrible dashboards—issues we accept as the norm to get our jobs done.
Ben and I had worked together for years on various projects. He had witnessed my frustrations firsthand, experiencing many of them himself. One Sunday, after an afternoon together in the office following a particularly frustrating week, I finally cracked and said "We need to do data marketing the right way." And Ringside was born. Well, not quite, but the journey began.
Shortly after, thanks to a serendipitous conversation with a mutual friend, we met our genius co-founder Jure. The three of us quickly realised we had both the skill and drive to do something great. From start-ups to corporates, we've done it all. So we knew exactly what needed fixing.
When COVID hit in 2020, we watched businesses we worked with both fail and flourish. More than ever, we realised the need for great marketing data. In good times, we need to help businesses make more money; in tough times, we need to ensure they maximise every penny. Stuck at home, we iterated on the product. By the time the world reopened, we had built something truly great.
Over the past few years, we’ve continued to learn, develop, and grow. Ringside has gone from strength to strength. We love what we’ve built and use it every day. Despite our team's growth, we still maintain a lean and agile operation, focused on a clear roadmap and robust product development. Our data remains unbiased and free from external influences, as we operate independently and without outside investment. We’re proud of that.
I’d love to see how we can help your business, and I’m confident you’ll love using Ringside just as much as we do. Drop us a message using the form at the bottom of the page, and one of us will reach out.
Here’s to the future.
Russell McAthy CEO and Co-Founder, Ringside Data
