Analytics, Attribution,
and Beyond

The 30-minute session rule is 30 years old. We tested it against a year of real behaviour.

A 1995 paper, some dodgy maths, and a year of our own data: testing analytics' most famous default.

The number in the box is about to become the number you get. Do you know where it came from?

Google's August 17 bidding change, and why your target may not be a real number.

Are “privacy-friendly”, cookieless analytics software solutions actually compliant?

How the GDPR, and EPD legislation relates to web analytics tracking technologies.

Introducing: Cookieless Analytics

How we’re adding privacy friendly analytics to our already robust platform.

Building Brand Preference

Thoughts on brand awareness; brand preference; product or service awareness; and product or service preference.

The impact of experience versus data in decision-making

Why do some insights spark action while others stall?

How to be a “data-driven” marketer

A collection of thoughts on how to make better business decisions, and why dashboards aren’t the answer.

CAPI is confusing the hell out of people

The 3 Laws of Forecasting

Our marketing forecasts are never going to be 100% accurate, but how accurate do they need to be?

Brighton SEO

Russell will be heading to Brighton to talk about fixing your broken data...

Why We Need to Talk About Pop-Ups

Highlights from the Intent Gap report

How to Unf*ck your Marketing Data - Part Three: ROI Calculations

Part 3 in a series of 3 adapted from Russell's 2025 Superweek presentation.

How to Unf*ck your Marketing Data - Part Two: Customer Segmentation

Part 2 in a series of 3 adapted from Russell's 2025 Superweek presentation.

How to Unf*ck your Marketing Data - Part One: KPIs

Part 1 in a series of 3 adapted from Russell's 2025 Superweek presentation.

PPC Live (London)

Russell will be presenting.

Superweek 2025

Russell will be speaking.

Influencers aren’t the only ones who should be worried about PayPal’s Honey

The benefits of incorporating attribution modelling into lead scoring systems

Why we need to start paying attention to multiple entrance visits

Analytics Maturity is not just about Systems & Tools