RingsideRingside Data

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Cookieless
Analytics

100% privacy-friendly, consent focused analytics*.Track website visitors who opt-in, count those who do not.

No cookies

Marketing data, with
and (now!) without tracking.

In order to maximise your marketing efforts, you need the most complete and accurate data possible. With Ringside you get complete visibility of those users who opt-in to tracking (full fat Ringside, cookies included!), and valuable, aggregate insights for those users who do not. You don't want tracking cookies? We won't set them.

  • 100% privacy friendly, consent focused analytics coverage*.
    Track those who opt in, count those who do not (no session cookies, no IP stitching, no connecting anything).
  • Complete revenue and conversion visibility.
  • Detailed breakdowns of your marketing performance and spend.
    Across all your website users – not just those who’ve opted-in.
  • Industry leading insight into ‘hard bounces’.
    Understand how much you’re spending on users that never make it past the cookie banner.
  • Loved by legal teams.
    Aligned with GDPR, CCPA and EPD standards. No PII, only tracking with consent.

* Users without JavaScript will not be covered. Studies suggest this accounts for only ~0.2% of users.

No cookies

Choose Ringside. See everything.

Up to 25% of website and marketing data is lost with most analytics platforms.

Website users, visits and entrances
Users who
accept0%0%Most marketing analytics visibility ends here →Ringside continues to see users →
75%100%
Users who
decline
92%
Users are
undecided100%
Complete (cookie based)
user trackingMost analytics
Untracked
Unknown
Complete (cookie based)
user trackingRingside
Captured

The proportion of website visitors that consent to tracking varies wildly from sector to sector, but industry averages indicate that typically only 75% of web visitors opt-in (or accept) tracking, which presents a huge measurement problem for marketers.

Unlike other analytics platforms, Ringside counts and captures aggregated data for visitors who opt-out of tracking, or are “undecided” (i.e. neither accept, nor decline tracking) in a way that focuses on consent and completely respects user privacy.

This means you get access to all of your marketing data – including that which has historically been lost thanks to opt-outs and ‘hard bounces’.

No sampling — just complete and reliable data for making informed decision-making.

Questions? Drop us a note using the form below and let's chat.

Boing.

Do you know how much hard bounces are costing you?

Traditional analytics software packages only record bounces for users that accept cookies. Bounced users that don't accept cookies (at Ringside we call these hard bounces) are NOT recorded.

With Ringside’s cookieless tracking, we record hard bounces too – visitors who land on your site, but leave without interacting with your cookie banner.

Hard bounces are invisible with traditional analytics. Now you can see them.

And they're probably costing you more than you think, for example:

  • £400k ad spend → 280k visits
  • Average cost per visit: ~£1.42
  • 24k visits (~8.6%) hard bounce
  • That’s ~£34k gone with zero value returned

Want to know your hard bounce rate? Let's chat.

“This is the best and most honest ‘cookieless’ tracking implementation I’ve ever seen. You’ve really thought about this.”

From a conversation with an In-House Privacy Counsel, June 2025

Loved by marketers.
Also loved by legal teams.

We believe that when it comes to tracking, consent should be actively sought, and site visitors’ preferences should be respected – not just because legislation requires it, but because it’s the right thing to do.

  • No PII. Ringside cannot and has never been able to identify individuals – consent or not. We do not capture personal information like names, email addresses, personal details, etc.
  • We do not engage in third party cross-site tracking, or sell or share any data with third parties.
  • If a site visitor declines tracking, we don’t track them – i.e. we do not tie any activities to these individual users or sessions. We count, just like in the old days.
  • If a site visitor consents to the brand tracking them, only then will we use analytics cookies to track their activities throughout the session, and wherever possible, stitch this activity together with their previous visits to provide our clients with a single customer view.

This is how we handle consent with respect to tracking site visitors:

Accepts

A user consents to tracking

We set a functional cookie that records the user’s preference, and a cookie with a pseudonymous identifier to track the user’s activity.

Declines

A user declines tracking

We set a functional cookie to store user preferences, and only collect aggregate counts of page views and events, never tied to individuals.

Undecided

A user neither consents to, nor declines tracking

Without explicit consent, we treat these “undecided” users in the same way as those who actively decline tracking (i.e. we do not assign an identifier, and revert to simple counting).

For further information on how we handle data collection within Ringside check out our Privacy, Consent & Cookies page.

Let's talk cookies.

...or the lack of them.

If you want to know more about how Ringside works with, or without cookies, drop us a note using the form below and we'll get something into the diary.