Ringside is a comprehensive marketing data platform specialising in analytics and attribution. It tracks every customer interaction from the initial website visit to the final conversion, including offline events, without collecting personally identifying information, to give you a holistic view of your marketing.
It works by stitching all your data together. Martech, satellite data and our own web tracking is combined into customer journeys. These journeys are then aggregated, providing insights at both individual and collective levels, via our dashboard and data output.
+ POS, your CRM, CSVs, etc.
+ ad platforms, costs, MVT, etc.
Your website
Web analytics; page views,
events, leads, sales, etc.
Aggregation, processing,
machine learning, etc.
+ AWS, Excel, SQL, etc.
Whether you're in the boardroom or the basement, Ringside is designed to be invaluable from high-level strategy to detailed execution. Get the answers you need to excel in your role. Without Excel.
ManagementTop-level insights, key influences, and comparative analyses against budgets or past periods. Ideal for executives seeking comprehensive overviews and performance insights.
MarketersDesigned for intuitive understanding, the user-friendly and logical dashboard simplifies complex data, making it easy to interpret and communicate marketing performance.
AnalystsThe dashboard offers detailed granularity in data, enabling deep analysis and exploration. Access to the raw data is also available, allowing you to run your own queries or build custom reports.
Alongside everything you'd expect from traditional website analytics, we capture 'micro events' such as newsletter sign-ups or page categorisations, and 'macro events' like leads and purchases. This data, combined with external inputs such as CRM updates, phone calls or in-store purchases, forms a detailed timeline of each customer's journey from acquisition to conversion and beyond.
2024-04-01 Keyword: "your product"
Customer engages with content
Cost: £1.38
2024-04-03 Promoted post
Cost: £0.98
2024-04-07 Customer engages with content
Customer submits lead
RS ID: 123456X
2024-04-07 Status: Open
Form ID: ABC1
RS ID: 123456X
2024-04-11 Statuses: PO received/approved
Value: £1,238
RS ID: 123456X
2024-04-12 Customer reads product page
Customer reads FAQ
Customer reads testimonials
2024-04-14 Statuses: PO received/approved
Value: £1,238
RS ID: 123456X
2024-04-03 Customer reads product pages
Customer reads CSR page
Customer engages with blog
2024-04-07 Retargeting ad
Cost: £0.42
Customer engages with sizing
Customer adds to basket
2024-04-17 (AM) Purchases jacket
Value: £149.99
2024-04-17 (PM) Transactional email with receipt
Customer clicks to order history
2024-04-19 (AM) “We hope you like your jacket! You should try…”
Customer reads product page
Customer adds to cart
Customer applies discount
2024-04-19 (PM) Customer completes sale
Purchases waterproof spray
Value: £18.99
Ringside integrates web analytics, e-commerce SKU data, ad network insights, and retail store activity to fully understand marketing efficiency and conversion effectiveness. Advanced machine learning for attribution reveals which activities and channels yield the best ROI and highest value customers, providing insights beyond just conversions and last click for the entire customer lifecycle.
Ringside enhances lead generation by linking web and ad activities to conversions and purchases. Integrating phone tracking and CRM systems, it tracks the entire customer journey from visit to purchase. This comprehensive view allows brands to measure marketing effectiveness and ROI across all channels, valuing each channel accurately throughout the lead and sale lifecycle. Understand the true impact of online leads on offline sales.
Whether you're focused on lead generation or e-commerce, single transactions or subscription services, Ringside helps predict and monitor customer lifetime value. Import a lifetime of sales, combine it with costs, conversion frequencies, and predicted revenues. Go beyond industry norms and get numbers that makes a difference to your business.
Combining external events, satellite data, and costs with our own analytics tracker allows accurate attribution for every click. This provides a detailed understanding of customer behavior and the effectiveness of your marketing. No sampling, no external influence—just complete and reliable data for informed decisions.
We built the Ringside tracker to collect everything you'd want to know about your website:
...and a whole lot more. Everything is available in our easy to view dashboard, or raw and unsampled as needed. Better still, we can help correct any misaligned data (for when that influencer mistags their campaign!), ensuring you can always trust what you see.
Adding the Ringside tracker is quick and easy, with our team handling most of the setup. Our server-side, first-party tracking uses your existing data layer and can be integrated directly on-site or through your tag manager.
Ringside seamlessly integrates with Shopify’s Web Pixels API. Comprehensive tracking can be up and running on most Shopify websites within hours.
Ringside's advanced machine-learned attribution (MLA) models revolutionise how brands assess Cost Per Acquisition (CPA) and value marketing contributions across all channels to lead and/or sale. Using logistic regression with time decay, we reattribute value based on the true impact (a combination of many data points, including our micro event logic), rather than just first or last click.
We specialise in attribution; here are some ways Ringside will help your business:
Measure affiliate contributions; distinguish between voucher code and content partners. Determine if the affiliate was undervalued during the research phase or if they 'stole' the lead or sale at the end of a multitouch journey.
Evaluate the role influencers play in your marketing strategy. Attribute campaign costs to the visits and revenue generated by influencers, whether immediate or eventual.
Acknowledge the often underestimated impact of organic search in your customer journeys. Understand the value of organic traffic and its complementary role to your paid activities.
Machine-learned attribution optimises based on performance indicators across the entire customer journey, weighting each engagement according to the value it brings.
Align offline sales (point of sale, call center, etc.) with online activity. Discover what drives customers to call or visit your store before purchasing and what happens online post-purchase.
While many customers rely on our Machine-Learned Attribution, Last Click, First Click, and Last Non-Direct models are also available.
Ringside collects, collates, and consolidates data from almost any source. APIs, custom CRMs, or the CSV file you send on a Monday morning. Nothing has beaten us (yet!). Our Extract, Load, Transform process ensures all collected data remains intact and available for querying or custom reporting.
...and many more.
“We transitioned to Ringside as our only web analytics solution when Google Analytics was ruled GDPR non-compliant by some European courts. We have never looked back nor do we miss Google Analytics.”
Bogdan Sârbu, Haglöfs
Global Head of Direct To Consumer
