Every one of your customers is unique. Take a deep dive into how they interact with your marketing and website.
...and much, much more.
From the moment the Ringside tracker starts running on your website, we begin collecting data about your customers. This data is seamlessly stitched together with external event data—call center calls, email sends, conversions, etc.—to create comprehensive customer journeys.
In aggregate, these journeys are used by our machine learning for forecasting and attribution. Individually, they provide a detailed overview of each customer's interactions with your brand. Whether you're curious about user behavior, seeking to improve user flow and UX, or part of a sales team preparing for a customer call, the Single Customer View offers unique insights into customer behavior and intent.
Explore some timeline samples below, and contact us for a complete demo.
The Single Customer View timeline shows you summarised visits, events and reach across a single persons lifetime. Show only what you need or view in detail when you want more.
An expanded view allows you to drill into the detail of every visit or event. See costs and device details, IDs, campaign data and more. Raw 'hit' level data has been combined with external martech to give you oversight of every customer.
We can see in this multi-touch journey a user who went from lead through to sale. From initial acquisition via Facebook, we can see multiple research phases that occur in-between the external Salesforce events that have been added.
It can be incredibly useful for the sales team to see the post lead research to help pitching the sale correctly.
Here we see an example of a user accessing the website across multipe channels over the course of approximately a month. Of particular interest is access via multiple devices. In this case, the user had created an account and logged in on the first visit, subsequently logging in on the Instagram visit and allowing us to connect the devices.
This visit shows item and sales data as the result of an ad from paid search. Supplementary data can be collected for items, impressions, baskets and more. This can include any number of custom fields.
Of particular interest in this visit are the three entrances. Multi entrances (the user coming from an external source) over a single visit can be indicative of UX or search problems on the website.
We'd love to run you through some more examples of why the businesses we work with love our Single Customer View.
Get in touch using the form below and we'll show you why.
Ringside doesn’t collect personally identifying information, ensuring that our Single Customer View (and dataset!) remains free of personal details. While we gather user IDs, conversion IDs, basket details, and more, there’s no way for us to link this data back to an individual.
Using a customer ID, you can make the connection using your own customer lists, but for us, every customer and interaction is just a number. We believe this approach is better for us, better for you, and most importantly, better for your customers.
