Single Customer View
Every customer, everything
The most granular view of your customers timelined from first interaction to right now.
Your customers are as unique as your business is
Take a deep dive into how they interact with your marketing and website.
The complete timeline
From the moment the Ringside tracker starts running on your website, we begin collecting data about your customers. This data is seamlessly stitched together with external event data—call centre calls, email sends, conversions, etc.—to create comprehensive customer journeys.
In aggregate, these journeys are used by our machine learning for forecasting and attribution. Individually, they provide a detailed overview of each customer’s interactions with your brand. Whether you’re curious about user behaviour, seeking to improve user flow and UX, or part of a sales team preparing for a customer call, the Single Customer View offers unique insights into customer behaviour and intent.
Explore some timeline samples below, and contact us for a complete demo.
See the bits you want to see
The Single Customer View timeline shows you summarised visits, events and reach across a single person’s lifetime. Show only what you need or view in detail when you want more.
Detail about everything
An expanded view allows you to drill into the detail of every visit or event. See costs and device details, IDs, campaign data and more. Raw ‘hit’ level data has been combined with external martech to give you oversight of every customer.
The complete journey, from lead to conversion
We can see in this multi-touch journey a user who went from lead through to sale. From initial acquisition via Facebook, we can see multiple research phases that occur in-between the external Salesforce events that have been added.
It can be incredibly useful for the sales team to see the post lead research to help pitching the sale correctly.
Cross channel, cross device
Here we see an example of a user accessing the website across multiple channels over the course of approximately a month. Of particular interest is access via multiple devices. In this case, the user had created an account and logged in on the first visit, subsequently logging in on the Instagram visit and allowing us to connect the devices.
Item data, sale data, entrance data
This visit shows item and sales data as the result of an ad from paid search. Supplementary data can be collected for items, impressions, baskets and more. This can include any number of custom fields.
Of particular interest in this visit are the three entrances. Multi entrances (the user coming from an external source) over a single visit can be indicative of UX or search problems on the website.
Private by default
No PII is captured or stored.
Ringside doesn’t collect personally identifying information, ensuring that our Single Customer View (and dataset!) remains free of personal details. While we gather user IDs, conversion IDs, basket details, and more, there’s no way for us to link this data back to an individual person.
Using a customer ID, you can make the connection using your own customer lists, but for us, every customer and interaction is just a number. We believe this approach is better for us, better for you, and most importantly, better for your customers.
Read more about our approach to privacy on the privacy, consent and cookies page.