Two things: how much data there is, and how awkward it is to get hold of.

Data volume means the traffic your website produces plus the volume we’re pulling in from everything connected to it. More traffic and more connections mean more collection, more processing and more storage.

Complexity means the shape of your setup. The platforms most businesses use are quick for us, so a brand with a handful of standard connections sits at the entry point. A brand with thirty connections, or an unusual system that needs a bespoke integration built and maintained, costs more to run and gets priced accordingly.

Most businesses aren’t complicated, and the ones that are usually know it. Either way you’ll have a number before you commit to anything.

We’re unable to offer a free trial, but open to any discussion with brands and agencies regarding our product, particularly where attribution or data reliability needs to be proven.

Ringside’s accuracy improves over time. Our machine learning models need to see a meaningful number of conversions and complete journeys before predictions stabilise. Traditional analytics and reporting are available from day two, but the real value grows as the system learns your data over the following weeks or months.

Because onboarding is hands-on, free trials and very short-term projects aren’t cost-effective. However, we’re always open to discussing shorter-term contracts or proof of concept projects with front-loaded costs if you’d like to validate Ringside for your business.

This question is covered in detail on our pricing page.

Ringside starts at £2000 per month and scales based on a combination of traffic and collected data. This is generous enough for many clients, but our scaled pricing sits comfortably within most marketing or analytics budgets. Ringside often replaces multiple tools with a single, reliable and accurate source of truth, making it an efficient investment.

We understand that data investment is a strategic decision. Ringside is designed to pay for itself, and when used properly, the ROI is clear. Wherever you are in your data journey, we’ll work with you to find an arrangement that fits, whether you’re a mature brand or you’re in the early stages and looking to future-proof with a solid data foundation.

This question is covered in detail on our pricing page.

Pricing covers setup, full platform access, unlimited dashboard seats, raw data access, support and management.

Marketing consulting — incrementality testing, media mix analysis, migrations and the like — is scoped separately, for any client who asks.

Contracts run for twelve months, with the option to break after the first three. Good data takes a few weeks to accumulate and gets better the longer it runs, so a short trial would tell you less than nothing. Three months is about the point where you can fairly judge it. If we haven’t changed how you understand your marketing by then, you stop and owe nothing further.

Ringside is a UK company, registered with the ICO under reference ZA714596, and your data is hosted in the EU on Google Cloud Platform.

We don’t collect personal data at all. No names, no email addresses, no phone numbers, no IP addresses. When we pull from your CRM or your order system we take the fields we need and leave the rest, so there’s nothing in Ringside that identifies one of your customers.

Access to client data is limited to named people at Ringside, all with data-handling training, protected by multi-factor authentication. We have a documented incident response procedure, including notifying you and the ICO where that’s required.

If your procurement team has questions, or needs paperwork in place before you sign, talk to us early and we’ll work through it with you.