Platform
The dashboard for
marketing data
Ringside is fast, familiar and focused on the questions that make a difference to your business.
Ringside works differently depending on how you sell. See our solutions for lead generation → or ecommerce →
The Ringside view
Get the shape of what’s happening before you start digging into why. Visits, conversions and revenue over the last thirty days, headline performance against the previous period, with channels, devices, new-versus-returning, ROAS, new customer ROAS and more that you’d want to see at a glance.
It’s the screen you start with when you want to know where your attention should go next.
Get underneath the numbers
A deep dive into your performance data
Visits is where most of your digging happens - and you can dig deep.
Start with a channel and go all the way down to campaign, ad, keyword, landing page, device or almost anything else we hold. Combine dimensions and break any of it down by channel, device, geography or whatever dimension matters, and compare the same performance under first-click, last-click and machine-learned attribution.
Sync (or don’t!) grid and charts, follow the trends, or just explore the numbers.
See the platforms’ version of events
Ad Platforms pulls in what Google, Meta and the other platforms report themselves: spend, clicks, conversions and the rest, straight from their APIs and left untouched.
It shows the last twelve weeks against the same period last year, with the following six weeks alongside it, all presented in a way that means you’ll never want to log into the separate platforms again. Useful when you want to know whether what’s happening now is unusual, or just what happens next.
See the traffic other analytics missed
The complete look at all your traffic
See everything that’s happened on your website: accepted, declined and undecided traffic side by side across visits, conversions, revenue, bounce rate and media cost.
Break it down by channel, campaign, landing page or anything else and see where consent rates change, where people never interact with the banner, and how much paid traffic your other analytics never recorded.
See what people do
Know which pages actually matter
Analyse content performance by looking at individual or groups of pages by traffic, engagement, channel and their place in converting journeys.
Go beyond which pages converted and see the pages that repeatedly appear on the way to a conversion, even when the conversion happened elsewhere.
Step through the journeys that matter to you
Create any sequence of steps or events you want or need. A product view followed by checkout. A landing page followed by a form submit. A first visit followed by a CRM status change three weeks later. Choose page views, events or other activity, filter as required.
Break the whole funnel down by channel, campaign, device or anything else to see where the behaviour changes.
Follow your customers from start to finish
See each customer’s entire journey in order: visits, pages, events, conversions and ‘off website’ activity from connected systems such as your CRM or POS.
Read a whole lot more here: Single Customer View →
Understanding what converts
Going further than just a conversion
Break down your data by conversion rather than traffic. Compare success: what was bought, what was in the basket, which package converted, what discount was used, how many visits it took and where the journey began.
Designed for everyone who knows that “what converted?” isn’t enough.
Now, and what comes next
Know how today is going
Realtime marketing data. See visits, conversions and revenue against to-the-minute forecasts, coupled with predictions for how your day will finish. Operating across regions? Follows each market across its own local timezone rather than an arbitrary default.
Top-ten lists surface the things moving unusually, so there’s somewhere obvious to start when today doesn’t look like a normal Saturday.
...or where the month is heading
Our forecasts predict where your day, week and month are likely to finish, overall or by channel, with accuracy ranges that update as new data arrives.
Plan ahead with insight into your trending performance with forecasts that extend up to 30 days ahead, and daily, weekly and monthly forecasts for visits, conversions and revenue.
Save it. Share it.
Any view in Ringside can be saved just as you see it, including the dimensions, filters, brands, accounts and date range.
Dates can roll, so a view set to the last 30 days can still be the last 30 days when you open it a week later. Auto-caching and intelligent design means the presets are ready to go as soon as you’re ready to work.
And if somebody else needs to see the same thing, send them the link. It’ll open in the same screen with the same settings already applied.
Help, if you ever need it
There’s a question mark button in the top-right corner of every screen. If you ever need a hand, or an explanation, click the button and send us a message from there.
The page you’re looking at, along with the settings you’ve applied, comes straight to us with your message. That means we can get straight to answering your query.
You can read more about how we help you here: Support and onboarding →