Insight Emails
Analysis before you
open the dashboard
What happened, why it happened, and what’s worth doing about it. In your inbox every morning, every Monday or both.
Even the best dashboard in the world still has to be opened
Every morning, Ringside works out how yesterday went, and why. Revenue against the same day last week, against the four-week average and last year, what your campaigns were doing at the time, and the other things that help explain the result. Then it writes the whole thing up in plain English, including what it thinks is worth looking at.
It lands early enough to read on your phone over breakfast, before you’ve even sat down at a computer. If things are going well, you might not need to open the dashboard at all. And if not, you already know where to start.
Email you actually want to read
Presented exactly as it appears in your inbox. Here’s what to expect:
What happened The story of the day or the week in a few sentences. Revenue against the same day last week and against the four-week average and last year, what drove the difference, and what didn’t pull its weight.
Channel by channel Each channel’s contribution, what changed, and the likely reason. Direct revenue inflating on a heavy email send day gets called out as exactly that rather than reported as a mystery.
Alerts The things that moved enough to deserve attention. A brand search campaign collapsing to a fifth of its usual revenue is in here on the morning it happens, not in a monthly report.
What to do, in order Actions rather than observations, ranked by how much they matter, each with the reasoning attached.
Sent to whoever should have it
Everyone who needs it gets their own, and they can choose to receive it daily, weekly, or both.
That means your performance marketer gets Tuesday’s update on Tuesday. Your MD gets the weekly summary to keep on top of things without getting into the weeds. And that keeps it useful to both of them.
There’s no tier for this and no charge for it. If you’re a Ringside client, you get it, along with everything else.