Data Access
Your data,
as you want it
Everything we collect on your behalf, raw and aggregated,
available however you want to work with it.
One size does not always fit all
We’re proud of our dashboard. We use it every day, our clients love it. But dashboard access is fine until you need to reconcile against your finance numbers, your data team wants to build something or you’re just very specific in how you like to see your data. We get it.
That’s why every Ringside contract includes access to the underlying data - the same data the dashboard is built on. No extra cost, just ask.
Four ways to access your data
One schema, every brand
The data underneath every client is structured the same way. Same tables, same fields, same meaning.
For a business running several brands, regions or sites, that means a report built once works everywhere. For an agency it means the same thing across a whole client list. Read more about our agency solutions.
Nothing is estimated from a subset
Every visit, every event and every conversion we collect is in the data you’re querying. We don’t sample, which is why the number in the dashboard and the number your analyst calculates agree.
It’s harder and more expensive than sampling. It’s also the only way the reporting survives an argument with a board.
Your data leaves with you
We never like to say goodbye to clients. But if you ever stop working with us, your data is still yours. Just ask, we’ll export it all. And we won’t delete anything for twelve months afterwards in case you need it again.
We offer this because parts of this industry do the opposite. Some competitors delete client data within weeks of a contract ending, and plenty won’t hand it over at all. Not cool, not us.
Data activation
Data doesn’t only have to come in. We push conversions and modelled values back out into your ad platforms, so the bidding optimises on what actually happened rather than on whatever fired last. Segments and scores built from the full journey can go back into the tools where the media is bought.
Lookalike audiences built from the leads that reach a third sales call. An RFM segment pushed into an email platform. A propensity score sent back to your own systems. All of this is done using identifiers rather than matching on traditional personal data such as names or emails.
This is work we scope with individual clients rather than a switch in the dashboard. If it’s the reason you’re interested, say so early. Talk to us.