Ringside Data

Ringside collects product data at every stage of a customer's journey - impressions, landing pages, categorisation, engagement, basket adds – and everything useful to purchase and beyond.

What SKU gets high pageviews but doesn't convert? What's the potential revenue? What products get added to the basket first? Whether you're sense checking 'business as usual', or want visibility on the questions you've never been able to answer – you can with Ringside Data.

From marketing, to lead, to conversion, Ringside connects the full journey. Collect external MarTech data, link it to our proprietary analytics platform and your existing CRM system. Have complete granularity using Ringside's Micro and Macro conversion logic, with all your data points in one place. Understand the real impact of your marketing performance and quickly establish what channels, campaigns and keywords drive the most profitable conversions, even if it's months after the original lead.

Use Ringside's machine learning to show you which product a user is most likely to buy and how likely they are to convert. Anonymous user data lets Ringside show you when a customer is likely to lapse and where cross-sells or upsells can be made. Push these insights into your paid media, segmentation or testing platforms to customise a user's journey. Understand which campaigns make the real difference to your bottom line and where your marketing budget should be spent.

Ringside shows you the value of every marketing campaign from the first interaction to the customer leaving the forecourt. Connect your dealer management data and call tracking to web performance. Answer questions or segment by location, dealer, manufacturer, model and anything else.